Chapter 238: Features

Chapter 238: Chapter 238: Features

To Irene, the current THEBOOK was just an initial version. Its structure was so simple it could be seen through at a glance, and its functions were very limited.

It would need improvements to gain immediate public recognition, but since she had a mature version of the future in her mind, even a few casual suggestions would be enough for the other party to digest for a while.

Mark listened with extreme focus and immediately had his assistant take notes, the excitement in his eyes growing even more intense:

"You’re absolutely right! We really hadn’t considered those points! Especially the classification of interests and hobbies—it perfectly hits the users’ latent needs!"

After speaking, she turned her gaze toward Chen Shiyu. "Shiyu, what do you think? Feel free to speak your mind."

Chen Shiyu couldn’t help but marvel, "Young people today are truly impressive. When I was working on The Bridge Journal, I noticed that young people care deeply about being seen and finding like-minded individuals.

Your Dynamic Wall allows everyone to share their lives, satisfying the need to be seen. Meanwhile, community divisions based on schools and majors can quickly help people find partners with similar interests.

This is the core of finding one’s own kind. Having tens of thousands of users during the testing phase while maintaining high retention proves that this logic is completely sound."

Mark’s eyes sparkled. Chen Shiyu’s words accurately pinpointed the product’s core that he hadn’t been able to articulate.

Chen Shiyu shifted the topic, expanding on the combination of Hollywood resources and entertainment attributes: "But if you want to scale up, especially to integrate the Hollywood celebrity resources Irene mentioned later, there are a few points that can be optimized. The core is to strengthen ’entertainment’ and the ’desire to share’."

He picked up a notebook and went through the points one by one:

"First, add a feature for entertainment topic tags. When young people share, they are very willing to tag their content, such as #CampusMusicFestival, #MovieReview, or #CelebrityStyle.

Tags allow content to aggregate quickly, creating topic heat, and they also make it easier for artists to guide fan interaction when posting updates.

For example, if an artist posts a behind-the-scenes shot from a set with a #XXMovieBehindTheScenes tag, fans can follow the tag to find others with the same interest, doubling the reach."

"Second, optimize the sharing formats. Right now, you can only post text and single images, which is too basic. Young people prefer more vivid content, such as short videos, multi-image collages, and emojis.

You could even add an entertainment voting feature—for example, which movie do you think will win an Oscar, or which artist do you most want to come to your school? Voting has inherent topicality and is very easy to trigger shares."

"Third, build an Artist-Exclusive Section. If you’re going to bring in Hollywood artists, you can’t have them mixed in with ordinary users.

There needs to be a dedicated verification badge and section. Artists can post exclusive updates, fan benefits, or even hold online Q&As here. Fans can precisely find their idols, and artists can quickly accumulate private domain traffic.

This is an attraction for artists and a scarce resource for the platform, which can create a competitive advantage."

He paused and added: "Then there’s the promotion logic. Right now, relying solely on Campus Fission is too slow. You can cooperate with university student unions and clubs to hold campus entertainment challenges, like ’Most Beautiful Campus Scenery’ or ’Mimicking Famous Celebrity Scenes.’ Give the winners small prizes and have artists repost to help out.

It will explode in the university circle very quickly. Once the user base is up, you can penetrate the workforce of young professionals, expanding campus social networking into all-age entertainment social networking."

Not only did Mark keep nodding, but Irene was also greatly impressed. Indeed, one should never underestimate anyone destined for success.

The points he mentioned were exactly the keys to the future of FACEBOOK, perhaps even better summarized than by Irene, a former user herself.

Mark picked up a pen and recorded rapidly, muttering to himself: "Tagging Features, short videos, artist sections... these are so crucial! I was only thinking about connection before. I didn’t realize it could be played this way."

Chen Shiyu looked at Irene and said with a certain tone: "Irene, from the perspective of communication and entertainment attributes, this product has infinite potential. It’s not just a social platform. It’s an entertainment content distribution channel.

Young people share entertainment, follow artists, and chat about topics here, while artists gain fans and promote their work here, forming a closed loop.

As long as the entertainment aspect is sufficient and you integrate your Hollywood resources, its growth speed will exceed imagination."

Irene smiled and nodded. Chen Shiyu’s suggestions perfectly aligned with her thoughts. The core of FACEBOOK was not just social interaction, but also a carrier for entertainment communication.

She looked at Mark: "What do you think? Chen Shiyu’s suggestions are based on his years of media operation experience and are very practical."

"Extremely practical!" Mark excitedly shook Chen Shiyu’s hand. "Mr. Chen, could I ask you to serve as our Communication Consultant? I desperately need your guidance on the subsequent promotion strategies and functional optimizations!"

Chen Shiyu looked at Irene, and after receiving her silent approval, he readily responded: "No problem. I will help you organize the promotion rhythm, especially the part about connecting with Hollywood artist resources, ensuring that once the artists join, they can quickly drive platform popularity and achieve a win-win situation."

"And a preliminary idea for commercialization." Irene shifted the topic, her tone becoming serious. "I’m afraid your current studio might have difficulty supporting so many features. If you want to grow bigger and stronger, you need to establish a company."

Mark’s eyes lit up, and he nodded repeatedly: "I was thinking the same thing! But what I lack most right now are funds and resources. To promote the platform to more universities, we need to expand the team.

Moreover, I’m about to go to Harvard. Once school starts, I might not be able to devote myself entirely to this project. The people helping now are just friends I found online, and their professionalism might be a bit lacking. We need professional management personnel."

"Oh? You were successfully admitted to Harvard? Why didn’t you tell me such big news earlier? That’s Harvard!" Irene feigned surprise.

"Compared to THEBOOK, this news is nothing," Mark said with a wave of his hand.

"It’s still a major event worth celebrating." Irene smiled slightly and took a document from her bag.

"This is an Investment Letter of Intent I’ve prepared. I’m willing to invest 5 million dollars for a 25% stake. Additionally, I can help you connect with young Hollywood artist resources to make them early users of the platform. The celebrity effect can quickly drive registration numbers."

Upon hearing this, Mark quickly waved his hand. Irene’s hand holding the Investment Letter of Intent froze in mid-air. Seeing Mark’s refusal, she thought to herself: Is a 25% stake too much? After all, the percentage for angel round investments in her past life was indeed much lower than this.

Before she could explain, Mark was already rushing to add, his tone carrying a touch of stubborn sincerity:

"Irene, you can’t just take 25%. If you hadn’t talked to me about the core ideas of a social platform back then, I wouldn’t have even thought of doing this project. Real user verification, friend relationship chains, campus communities—all these key ideas were proposed by you. I just turned them into code."

He scratched his head and said seriously: "Now you’re providing the money and the resources. At most, I’m just an executor. Logically, you should hold the majority share. I think even 75% is too little. I’ll take 25%, and that’s enough. Any more and I wouldn’t feel right about it."

#Note, lol I think in real life mark much more greedy