Chapter 458: Investment Promotion Plan

Chapter 458: Chapter 458: Investment Promotion Plan

The next afternoon, Carson Daly arrived punctually at the New York Disney headquarters broadcasting hall.

Shedding the relaxed and casual demeanor he showed on screen, offline he was capable, steady, and well-spoken, naturally exuding the professional aura accumulated from years in front of the camera.

Violet personally hosted him throughout the entire visit, guiding him through the grand broadcasting hall, the newly built stage, the iconic red mentor revolving chairs, the contestant waiting area, the audience seating, and the control room, giving him a direct feel for the show’s top-tier production specifications and recording atmosphere.

After the tour, everyone took their seats in the exclusive conference room, where Violet deeply broke down the show’s complete competition system, the one-minute blind audition rules, the mentor drafting mechanism, team PK schedules, recording rhythm, camera allocation, and core hosting demands for Carson Daly point by point, while also honestly informing him of the sudden situation regarding the previous host’s temporary breach of contract and the background of industry competitive suppression, hiding nothing about the project’s crisis and displaying complete sincerity and open-mindedness.

Once Carson Daly fully grasped the program model and learned that this was a national stage that truly returned to the essence of music, discarded the impetuous routines of the entertainment industry, and fairly empowered amateur singers, the appreciation and anticipation in his eyes grew even stronger.

And when he heard the complete four-mentor lineup—pop queen Britney, rock and blues legend Steve Winwood, powerful vocalist Bonnie Raitt, and new-generation Grammy rap winner Kanye West, a mentor combination covering all four major styles and boasting top-tier musical strength—he was completely stunned.

He knew very well that such a cross-era, cross-style, and cross-circle top-tier mentor lineup was a peak standard that no current talent variety show could hope to match.

Paired with two hundred high-quality amateur contestants screened layer by layer from a base of one hundred thousand auditions, and a brand-new, subversive blind audition format, the probability of this show becoming a massive hit was nearly one hundred percent.

Joining at the very beginning of the broadcast to serve as the inaugural host was a once-in-a-lifetime leap for his career.

He silently thanked Ryan Seacrest in his heart for handing him a show destined to explode in popularity, praising Ryan Seacrest for being so "generous" and so "friendly".

Without much hesitation, Carson Daly immediately expressed his stance, readily confirming his intention to cooperate, his words full of certainty and sincerity: "This is the most sincere, visionary, and revolutionary musical variety show I have ever seen. It is my honor to participate. I am willing to sign immediately, fully cooperate with the production team’s recording arrangements, and do my utmost to complete the hosting work."

Violet had prepared in advance and immediately had the legal team hand over a well-drafted cooperation contract.

Terms regarding salary, recording schedules, work rights and responsibilities, welfare guarantees, and renewal priorities were clear and transparent, with generous conditions and full sincerity.

Carson Daly was no newcomer to the industry and could make decisions entirely on his own.

He quickly flipped through and checked the contract details, confirming that all terms were fair and reasonable without hidden traps or harsh constraints, and without any objections, he resolutely signed his name.

With Carson Daly smoothly signing the contract, the emergency hosting crisis for The Voice was completely and satisfactorily resolved.

The sudden broadcasting storm was steadily and invisibly dispelled under Violet’s efficient and decisive emergency handling and Irene’s precise and unique decision-making judgment.

Not only did it fail to disrupt the show’s established recording rhythm, but by a twist of fate, it replaced Ryan—who came with competing product entanglements—and finalized an ace host who best matched the show’s core and could be bound for long-term cooperation, which could be considered an unexpected joy in a desperate situation.

After the crisis completely ended, all trivial on-site liaison work, subsequent process coordination, mentor schedule review, pre-job host coordination, and final contestant rehearsal scheduling were handed over entirely to Violet Taylor to take charge of.

After months of layer-by-layer inspection and the tempering of multiple sudden crises, Irene had long been completely at ease handing over the on-the-ground execution of the entire variety show to her.

Violet was steady, meticulous, and extremely capable in her work, excelling at coordinating complex affairs and connecting multi-party resources, able to manage matters large and small on-site in an orderly fashion without requiring her to split her focus to watch closely.

Shedding the tedious on-site chores, Irene extricated herself and poured all her remaining energy into another core preparatory work of the show—the brand investment promotion plan.

This complete investment business report was tailored and produced by Irene earlier by specially hiring a top industry business planning team, combining the show’s positioning, audience portraits, traffic potential, and commercial value.

With detailed data, perfect logic, and a clear commercial cooperation model, it covered a full set of content including different tiers of sponsorship programs, brand rights, exposure resources, and offline interactive gameplay, paving the way for the show’s investment promotion and laying sufficient preliminary groundwork.

The current American television industry had long formed a mature and fixed commercial operation system.

The vast majority of popular variety shows and drama projects would finalize all sponsors before officially starting shooting and officially announcing recording, locking in advertising funds in advance to build a solid funding guarantee for the entire process of show shooting, publicity, and production, minimizing the risk of insufficient funds and restricted budgets midway through production.

However, The Voice had no worries whatsoever on the financial front from beginning to end.

All of the show’s startup capital and production budget were fully underwritten and covered by NEW ERA, a brand-new record label jointly founded by Irene and Britney.

The abundant cash flow and stable capital reserves meant the production team did not need to worry about shooting funds, nor did they have to hastily connect with brands for capital gaps or compromise on cooperation conditions.

Precisely because the funds were completely self-sufficient, coupled with the fact that this was the first major original variety project Irene truly exerted efforts on after acquiring the local TV station—where the station had accumulated a massive backlog of pending legacy affairs, personnel adjustments, and resource integration work over the past few years, entangling her in complex matters—she had once completely forgotten about the spring upfront investment promotion link that was crucial to the variety show industry.

The core investment promotion logic of the American television industry relied heavily on the annual Upfront spring advance sales conference.

This was the annual core trading event for American television networks, advertisers, and brands.

Every spring, major TV stations and production companies would centrally pitch new show proposals, track layouts, and traffic expectations to top-tier advertisers and brand enterprises.

Both parties would lock in advertising seats, placement prices, and exposure rights for the next six to twelve months in advance, finalizing year-round cooperation ahead of time, making it the industry’s most mainstream and stable investment promotion model.

In the past, the TV station had a small scale and limited resources, and with no new IPs or new projects launched year-round, it naturally did not need to participate in spring upfront investment promotions.

This time, in freshly creating The Voice, Irene was busy with competition system polishing, mentor invitations, venue setup, mass screenings, and crisis handling.

Due to a momentary oversight, she missed this year’s spring upfront window period, leaving the show in a state of zero sponsorship and zero brand cooperation right up until the eve of filming.