Chapter 1767 - 1768: Positioning

How should the club he and Mu Wanqing founded be positioned?

Actually, the surface positioning of the club doesn't matter, whether it's sports cars, watches, yachts... and so on.

It can all be anything; what's important is the deeper level of positioning.

Those second generations are not idiots, if there's no real benefits and interests,

and they merely like sports cars or yachts, why would they choose to join your club among so many others nationwide?

It must have hidden conditions that attract them.

Take Zhang Ze and Yuan Qi, they are among the top tier of second generations in the country,

and there are many clubs nationwide that beg them to join.

Last night, Mu Wanqing mentioned trying to bring them into the club, but if Lin Xian doesn't show enough value,

they will most likely refuse.

But what does he have to offer?

Money?

Cash?

After pondering for a moment, Lin Xian suddenly realized that aside from money, he seems to be worthless!

This...

is a bit frustrating.

Evidently, merely having money can't attract top-tier second generations like Zhang Ze and Yuan Qi.

Firstly, they are not lacking money, or rather, money is not scarce for them, secondly, Lin Xian can't just give them money for no reason.

Seeing him ponder for a while, Mu Zhengfeng prompted: "Don't you have any investment industry domestically?"

"No!"

Lin Xian replied after coming to his senses: "I only play with crude oil futures and hedge funds."

Mu Zhengfeng frowned: "These fields are indeed quite rare domestically."

Because only in recent years has domestic development been heavily emphasized, the financial industry started later and compared to abroad, it's only considered an infant.

Lin Xian turned to Mu Wanqing beside him, and asked: "Senior, do you have any advice?"

Nong Wanqing, who had been silent all along, shrugged and playfully said: "Junior, it's also my first time formally founding a club, we are evenly matched."

There are two types of clubs, one is like Wei Xun's, purely self-indulgent, with some networking investment.

The other is like Mu Zhengfeng's type, with clear positioning.

If it's the first type, then Lin Xian and Mu Wanqing don't need to overthink, they can easily bring in Wei Xun and Meng at any time.

But honestly, this type of club is too low-end.

Other than Nansu Province, people who don't know you still won't know you.

Lin Xian and Mu Wanqing have grand ambitions, they want to establish a top-tier club domestically,

where members focus on quality rather than quantity.

But to attract these top-tier second generations to join, you must present resources that interest them.

Seeing the situation, Mu Zhengfeng chuckled and said: "No need to rush, take your time to think. Back when I was building my business,

after some progress, the club's members gradually increased. Later, when I established a tasting tea club, for a full three years, the club only had me.

Indeed, this kind of thing can't be rushed, and needs thorough discussion.

Just then, Chen Shiyun walked out of the kitchen again, and giggled: "Lin Xian, are you hungry? Let's eat."

"Let's go, time to eat!"

Mu Zhengfeng put down the teacup, stood up and called out.

The dishes on the table were not many, eight dishes and one soup.

They were all home-cooked dishes, indicating that they were probably made by Chen Shiyun herself.

Chen Shiyun smiled: "I haven't cooked in a while, not sure if you'd like it."

She exuded a strong literate atmosphere, very intellectual, similar to Qin Shi.

This aura was not innate but gathered gradually through acquired reading accumulation.

Lin Xian chuckled lightly: "I'm not that picky, and just from the aroma, I can tell it must be delicious."

"Try my mom's squirrel fish."

Mu Wanqing said as she put a piece of fish into his bowl.

Lin Xian picked up his chopsticks, scanned the dining table and asked curiously: "Senior, where's your cousin?"

"It's Friday today, he doesn't have to eat at home." Mu Wanqing explained.

Upon hearing that, Lin Xian almost couldn't hold back his laughter.

Mu Yuantu is really too miserable!

Friday, doesn't have to eat at home?

That means, other times, he must come back?

Honestly, it's the first time he's seen such a miserable rich second generation.

Seeing this, Mu Wanqing helplessly said: "His personality is too jumpy, if he's not disciplined, who knows what trouble he might cause. Both my uncle and aunt are abroad, if he really causes trouble, we couldn't explain to them."

Mu Zhengfeng asked: "Xiao Lin, want to drink?

"No need for such hospitality, uncle, I have things to attend to at night and driving isn't convenient if I drink." Lin Xian politely declined.

Seeing this, Chen Shiyun smiled appreciatively: "It's good for young people to drink less, otherwise, you might end up with your uncle's stomach issue from drinking, and suffer then."

Not drinking makes the meal faster.

And during meals, their family doesn't like to chat.

Only occasionally Mu Wanqing would chat briefly with him, asking if he could get used to the food.

After the meal, Mu Zhengfeng wiped his mouth with a napkin and said slightly apologetically: "Not talking while eating and not speaking during bedtimes is our family's habit, Xiao Lin, don't mind it."

Lin Xian shook his head and smiled: "No, I actually think this habit is pretty good."

Every family has its own unique habits, there's nothing wrong with it.

And he feels that the habit of not speaking during meals and sleep is indeed quite good.

"Go to the sofa for a cup of tea, digest the meal."

Mu Zhengfeng accepted the warm towel handed by the caretaker, wiped his hands, and invited.

"Junior, you guys chat first, I will go upstairs to change clothes!" Mu Wanqing smiled.

"Okay!"

Sitting on the sofa, the caretaker immediately brought a plate of cut fruits.

Mu Zhengfeng brewed a cup of tea and asked with a smile: "Xiao Lin, do you smoke?"

Lin Xian answered: "I rarely smoke!

Upon hearing, Mu Zhengfeng sighed: "It's good to reduce smoking, but here in the country, cigarettes and alcohol are essential for socializing, many times you can't escape it."

"My dad is a heavy smoker, a pack or two a day." Lin Xian smiled.

"I used to be about the same as your dad, but your aunt strongly opposed it, so I had to switch to cigars. Compared to cigarettes, cigars don't go into the lungs, causing less harm. But honestly, it's all psychological."

Saying this, Mu Zhengfeng took a delicate wooden box from the drawer, opened it and handed a cigar over, smiling: "This was brought back from overseas by a friend recently, it's the 4th-anniversary edition Gauzba, have a try!"

"Thanks!"

Receiving the cigar, Lin Xian examined it.

It's very large, compared to ordinary cigarettes, it seemed quite bulky.

Holding it felt substantial, the texture of the wrapper was very smooth.

Smelling it at the nose, one can instantly feel a faint tobacco scent, alongside a unique aroma.

This aroma is similar to vanilla ice cream, not offensive, and even somewhat addictive when smelled more.

Seeing his expression, Zhengfeng smiled: "Xiao Lin, haven't smoked cigars before?"

"No!"

Lin Xian shook his head, and curiously asked: "How did you tell, uncle?"

Mu Zhengfeng explained: "The scent of top cigars is rich and mellow but not overpowering, so when smelling, there's no need to be too close to the nose. At about five centimeters from the nose, a gentle sniff will allow you to notice the aroma of the cigar. This is also a method to judge the quality of a cigar: if it's not detectable, or the scent is too strong, then this cigar is inferior."

"I see!"

Lin Xian nodded, expressing that he learned something.

While speaking, Mu Zhengfeng brought out a cigar cutter and expertly cut off the cigar cap.

Handing the cigar cutter over, he advised: "Don't cut too much of the cap, otherwise it will damage the wrapper."

Taking the cigar cutter, Lin Xian was immediately intrigued.

He had always thought that there was no difference between cigarettes and cigars, the only difference being cigars are bigger and last longer to smoke.