Chapter 867: Tao Min Is Coming to Lin’an (3)

“Wow, you can freely play with the computers and phones here, the service attitude is amazing! When I go to other stores, they show a sour face after a few tries, as if we can’t afford it, it’s infuriating!”

“Exactly, the full name of this company is the New Century Digital Flagship Experience Center, and their slogan is ‘Buy computers and phones at New Century, experience as you like, only buy when satisfied.’ I wondered if they were just boasting, but later found out they really deliver on their promise!”

“Just for this service attitude alone, I’m definitely going there for a new phone after the New Year, but I’ll wait until after the Spring Festival Gala. Who knows, maybe I’ll win an 8888 super red packet from a text message!”

“Yes, yes, yes. I can’t read or play with phones, but I’ll have my college-going son help out when the time comes. It’s just a dime for a message, no loss even if we don’t win, but if we do, we’ll get at least an 88 red packet, that’s a big profit!”

“…”

The significance of sponsoring the Spring Festival Gala is definitely not limited to the few brief exposures on the evening of New Year’s Eve. Its influence starts from the moment it becomes the sponsor for the year.

For instance, with New Century, as soon as the news of its sponsorship came out, many people were curious about its background. With more news about the Spring Festival Gala being leaked, discussions increased as well.

Especially this year, there’s an exciting novelty with the red packet rain, which is far more extravagant than past sponsors. Coupled with it being the first time sponsors are collaborating with CCTV to give out red packets, media reports increased naturally.

Before the Spring Festival Gala began, many people started hearing about and discussing this brand. Hardly anyone found this type of commercial advertisement vulgar, since giving out red packets and blatantly advertising are different. It’s more visible and doesn’t make people annoyed; instead, many are quite interested.

Though New Century has just started its nationwide market entry, its new direct-operated stores quickly attracted crowds upon opening in major provinces and cities. Besides its futuristic and considerate experience model, the significantly increased fame as the Spring Festival Gala approached was also a crucial factor.

However, even though the new stores across various locations were quite popular, not many people actually made purchases.

It’s not that consumers don’t trust this emerging company.

The public generally believes that a company capable of appearing on the Spring Festival Gala, as an exclusive sponsor, and casually giving out 88.88 million red packets must be a reliable major enterprise, whose product quality, services, and after-sales can be trusted.

It’s just that the majority of potential consumers are patiently waiting for that 88.88 million red packet rain, hoping to try their luck.

Therefore, Su Zelin expects that the sales will explode starting the second day after the Spring Festival Gala.

At that time, countless prospective consumers are likely to head to New Century to buy computers and other things.

Those who win a red packet, of course, will definitely buy, because why not, the red packet has an expiry date.

As for the potential consumers who didn’t win a red packet, they’ll suddenly discover that New Century has prepared an extra large-scale offline sales event.

Feeling pleasantly surprised when disappointed will significantly stimulate the psychological mindset of potential consumers, making them feel compensated for not winning a red packet. This was the suggestion of Yan Qiuwen, a psychologist expert, which Su Zelin naturally accepted without doubt and believes this Spring Festival sales event will achieve great success.

He has even already thought out a title for the event.

“The Greatest Discount of the Year, Miss It and Wait a Year!”

Haha, it’s just so simple and blunt!

Some astute investors have also spotted the opportunity.

Considering New Century’s popularity as soon as they opened in their cities, its level of acceptance can’t possibly be low.

Moreover, this is before their official appearance on the Spring Festival Gala; imagine the impact after it’s over!

Savvy investors immediately flew to the Lin’an headquarters to discuss cooperation. If they moved slowly, after the Spring Festival Gala, New Century’s fame would soar, and being the New Year, others have holidays too, so approval for a franchise wouldn’t be that fast.

At Dingsheng Mansion, Su Zelin was in his office going through news related to the red packet rain; some major media sites even placed it in a prominent spotlight, showing quite high attention.

While sipping tea, he felt very pleased.

There are still twenty days to go before the New Year, but for New Century’s employees, this is destined to be a busy festival.

The headquarters’ holiday is later than previous years and resumes earlier, with some local staff having to take turns on duty, though the overtime allowance is substantial.

The employees at direct-operated stores across provinces and cities needn’t be mentioned, as the day after the Spring Festival Gala, which is New Year’s Day, with the red packet rain plus a large offline marketing event, they will be extremely busy.

But since New Century’s revenue mechanism is tied to performance, these store employees will feel both pain and joy, and at the end of the month, when they get their salaries, they’ll be elated.

“Beep beep beep…”

A notification of new messages popped up on his private QQ; scrolling down, he saw a female friend’s avatar bouncing.

Minmin Muter: “Little woman going to Lin’an for a business trip the day after tomorrow, wondering if President Su would be available for a meeting?”

Unlike Yan Qiuwen calling him President Su in either formal gatherings or when she has a bit of an opinion, Yan usually uses this title jokingly.

The senior is coming over for a business trip?

Though slightly surprised, Su Zelin wasn’t entirely caught off guard.

People from Tao Min’s workplace occasionally run errands in the cities within Zhejiang and Jiangsu, which is quite normal.

One Year Old and Handsome: “Of course, if the senior invites, I have to make time!”

Minmin Muter: “Haha, New Century is hitting the nationwide market, building a super headquarters and appearing on the Spring Festival Gala, I assume President Su is very busy. It’s an honor for this little woman that you can take time out of your busy schedule!”