Chapter 898: The 1st Xia Country Trendsetter Show, a Major Move by Trend Tribe

In the height of summer in July, even when evening fell, the ancient city of Lin’an was still scorching like a furnace, making one deeply feel the taste of intense heat.

“Whoosh!”

An Audi A6 drove into the parking lot of the Lin’an Exhibition Center. Su Zelin stepped out of the car and walked into the exhibition center through the VIP entrance. Inside, it was quite lively, and looking around, apart from the staff, almost everyone was a handsome man or beautiful woman wearing trendy brand fashion.

Tonight, the first ChaoRen Show in Xia Country was opening in this exhibition center, organized by Nanaz’s Trend Tribe.

Trendy brands are sold at a very high price, far more than ordinary clothes. Is it because of its special design or material?

No!

It’s because trendy brand enthusiasts feel that wearing such clothes can showcase individuality, get attention, and appear prestigious. So they are willing to pay the high price, even paying an “intelligence tax”.

Materials in trendy brand costs, unless it’s cashmere, silk, satin, etc., are almost negligible, but trendy brands rarely use these luxurious materials.

As for design fees, it goes without saying. For example, when Trend Tribe was just established, Nanaz, an amateur without professional background, personally handled the design by hiring three university students who graduated not long ago from the fashion department to form the design team. After successful marketing, Trend Tribe’s clothes sold very well, and even today, Nanaz has gained quite a reputation in the industry.

And how much would it cost to hire a few fledgling designers?

So, the most important thing in creating a trendy brand is neither the design nor the material but the marketing.

As long as a trendy brand has fame and influence, and enthusiasts feel prestigious wearing it, they will become fans of the brand.

For this, the brand must constantly boost exposure and presence in this circle. There must be some action from time to time to maintain high heat.

Not just trendy brands, but the vast majority of fashion is like this. To be successful, marketing must override all other factors.

The first ChaoRen Show in Xia Country is Trend Tribe’s biggest move this year.

Doesn’t it sound overwhelming?

In fact, plainly speaking, it’s just a new product fashion show.

Anyway, the name is self-given, as long as it’s not illegal, the more high-end it sounds, the more it can impress people.

This is a niche market. Originally, there were very few companies doing trendy brands domestically, and almost all were small-scale and uncompetitive. Trend Tribe, which had proclaimed to become the first domestic trendy brand less than a year after its establishment, had really achieved its goal, with both sales and reputation being well-deserved. Because in the domestic trendy brand circle, it had the slight influence.

So there’s no problem with Trend Tribe hosting the first ChaoRen Show in Xia Country.

This idea came from Su Zelin.

No matter how it’s done, as long as you dare to do it, the purpose of boosting exposure and presence is achieved.

Is there a second domestic trendy brand holding a show?

No!

If this show can be done, Trend Tribe’s fame within the circle will certainly be greatly enhanced.

As long as it’s not poorly done, the brand image can also be elevated to a higher level.

Then continue with the second, third… keep doing it this way, and Trend Tribe’s throne as the first domestic trendy brand will be secured, and it will have more prestige in the minds of trendy brand enthusiasts.

Hosting such a show doesn’t cost much; a few hundred thousand is more than enough.

Trend Tribe is selling well now, with high profits, it no longer requires Su Zeli to provide additional funds to hold it.

However, this time Su Zelin only provided the idea; the organization was handed over to Nanaz and others, since he’s already too caught up with the New Era’s “Thousand County Plan” to personally manage Trend Tribe. Besides, Nanaz also needs more practice to grow.

Nanaz, along with Trend Tribe’s operations director, Li Mengning, and other company employees are busy on-site, either testing the speakers, directing rehearsals, or transporting props.

She prepared for this show for almost two months, just for tonight’s few hours of show, only allowing success, no failure.

“President Su.”

Li Mengning quickly noticed Su Zelin.

“Hmm, busy yourself, don’t mind me.”

With a slight nod towards her, the loafer then walked casually to stand behind Nanaz, who was by the T stage.

After nearly a year of running the company, this Qilu beauty had shed the rawness of a fresh graduate entering society, and with Trend Tribe’s success bringing her confidence, she exuded a bit of a female CEO aura in her speech and demeanor.

After a good while, she noticed Su Zelin’s presence.

“Ah, when did you arrive?”

Su Zelin had agreed to come and see tonight’s ChaoRen Show, so his appearance didn’t surprise Ding Linna.

“Just arrived a moment ago, haha.” Su Zelin laughed and casually asked, “How are the preparations for the show?”

“Pretty much everything’s under control!”

Nanaz’s red lips curled into a confident smile. Even though it’s her first brand fashion show, she is quite assured.

“Tsk, President Ding is becoming more and more of a strong woman!”

Su Zelin’s tone carried some admiration, along with a bit of teasing.

He realized early on that Nanaz had potential in this field, but didn’t expect her potential to be realized so quickly, showing a trend of transformation.

Nowadays, Ding Linna is quite famous in the circle, not only because she is the founder of the country’s first trendy brand, but also because with some guidance from Su Zelin, she has become quite adept at managing herself. She frequently appears on trendy brand forums, personally models and posts beautiful photos, interacts with enthusiasts, and occasionally sponsors related events, leading many in this niche circle to quickly recognize this trendy clan female CEO, showing signs of becoming a celebrity within the circle.

If social networking software were more advanced, Su Zelin even thinks Ding Linna could become a popular blogger, driving brand development with her popularity alone.

“President Su, you’re flattering me!”

Despite saying this, Nanaz felt a little smug inside.

Not long ago, she had some matters to attend to in Shenghai, and took the opportunity to gather with her good friend Ah Xi and a few female classmates with whom she had a good relationship. Everyone praised her for changing greatly, becoming more capable and confident, and more feminine.

Back in college, Nanaz certainly wasn’t obscure, having been the class beauty, skilled in sports, but no one thought she had outstanding abilities beyond that. Therefore, the focus of the class was more on Luo Xi, who was developed in all aspects, in the shining presence of her close friend, Nanaz seemed much dimmer.

However, this trip to Shenghai, she unexpectedly stole the spotlight from Luo Xi.

Even though they are close friends, there’s still a sense of satisfaction in outshining her, overall it felt pretty great.

More importantly, Nanaz feels that improving herself is the only way to better match Su Zelin, she doesn’t want to just be a beautiful vase around her boyfriend, but hopes to be more compatible with him.

So seeing the admiration in Su Zelin’s eyes, Nanaz proudly puffed out her soft bosom.

Back in college I couldn’t compare with Ah Xi, but after graduation, I can become excellent too!

“I am where I am today, and it’s all because you lifted me up.”

After the pride came, Nanaz lowered her stance.

She can be arrogant in front of anyone, but never flaunts in front of Su Zelin.

Because Nanaz knows her success is due not only to her own efforts but also largely to Su Zelin’s help.

Not to mention anything else, just the investment in creating this brand, realizing her dreams, Su Zelin’s input is considerable, burning money early on, and painstakingly helping her come up with ideas to build momentum. Even the speech for the first new product launch was personally written by him as a ghostwriter.

If it weren’t for her boyfriend being so supportive, no matter how talented she is, she would still be seen as just a vase by classmates today.

Towards Su Zelin, she feels gratitude as well as love.

“Nanaz, don’t belittle yourself, an incapable person can’t be lifted up no matter how hard they’re tried, you’re a genius in this field, I saw that a long time ago!”

The nerd said seriously.

Nanaz was even happier.

She never thought such praise as “genius” would fall upon her, especially coming from the mouth of another genuine genius.

Even though Su Zelin somewhat exaggerated, Nanaz still very much appreciated it, feeling ecstatic: “You really have a way with words!”

“It’s not just good at talking.”

Su Zelin chuckled.

“You rascal!”

Nanaz spat lightly, lowered her voice: “Want to come over to my place after the show ends?”

“Absolutely, it’ll be time to pop champagne with President Ding to celebrate!”

Qin Shiqing and Song Yuwei are both on business trips.

Due to the “National County Plan,” the company is busy from top to bottom, and Song Yuwei, who recently became Operations Department Deputy Director, is spending more time outside than at the New Era headquarters.

So the nerd plans that before they return, he will either find Nanaz or Huang Panpan in the evening.

Tonight the trendy clan is hosting a fashion show, so of course he’d go over to Nanaz’s place.

“Really, it’s a deal!”

Nanaz was even happier.

The speakers in the venue were playing music, and there was no one else around, these two openly flirted for a while, and only then did Su Zelin say: “Alright, Nanaz, you go ahead.”

“Okay, I’ll look for you later!”

Ding Linna knew this wasn’t a time for romance, she gave him a charming glance, swayed her slender waist, and walked toward the stage.

Su Zelin watched with interest as his girlfriend’s graceful silhouette departed.

Over the past year since graduation, many in their class have changed, and Nanaz’s transformation has been especially significant.

She is more adapted to this new role than he imagined, growing in the direction of a domineering female CEO.

Many men would feel anxious as their woman becomes increasingly independent and outstanding, afraid they’d lose control, fearing that one day the kite would break loose, even secretly resorting to subtle suppression.

However, Su Zelin has never worried about such things, in his past life, among those beside him were several powerful women, proud and domineering outside, but in front of the nerd, they became Persian cats, easily manipulated, completely submissive to him.

He has never doubted his own overpowering ability.