Chapter 644 - 330: Chen Jincheng: What a Sin

Chapter 644: Chapter 330: Chen Jincheng: What a Sin

The problem was, the film and television industry was now in the hands of big-money investors. All they churned out was one pile of crap after another, leaving nothing good to watch. As a result, people preferred to watch nothing at all, finding the skits filmed by internet celebrities far more interesting.

Many of the fight scenes in those influencer skits could even put the ones in TV shows and movies to shame.

But that wasn’t the most important part. What mattered most was that Chen Jincheng’s Sword Dance was genuinely stunning—the kind of thing that would make even the most uncoordinated person stare in awe. Now, after hearing what Lin Chulan said, everyone had an even greater appreciation for how incredible this Sword Dance was.

Many people had even started searching for things like ’Yu Sword Saint’ and ’Sword Dance’.

Honestly, modern young people had no idea who the Yu Sword Saint was. ’A Sword Saint? In this day and age?’

But after a quick search, they discovered this Yu Sword Saint seemed to be the real deal. They were particularly intrigued by the claim that if you mastered that Sword Dance, learning Jiao Enjun’s famous sword twirl was simple. So, they also searched for Jiao Enjun’s sword twirl.

Oh my god!

The results were shocking. It was a move where he used one sword to balance and spin another one above his head.

And they were supposed to believe this wasn’t special effects?

But it really wasn’t.

’So Martial Arts Actors back in the day were this incredible.’

’And Chen Jincheng is this incredible too.’

In an instant, everyone was utterly stunned.

Just then, Chen Jincheng came to a stop. He looked at Lin Chulan with satisfaction and said, "Boss Lin, this is a fine sword. I like it a lot."

Lin Chulan replied at once, "Mr. Chen, I’m now certain that giving you this sword was the right decision. Only you are worthy of this blade."

It was truly how he felt.

It was just like in the old martial arts dramas, where a master smith forges an exceptional sword and seeks a worthy master for it, ultimately bestowing it upon the most famous Swordsman in the land and creating a legendary tale.

He was getting that exact same feeling now.

Once Chen Jincheng’s Sword Dance video was released, it would undoubtedly shoot to the top of Tiao Yin’s trending list. When that happened, the National Martial Arts Association would promote it with all its might, as would the Martial Arts Association. The reach and power of their networks were not to be underestimated.

The Martial Arts practitioners, who were currently in an awkward position due to the prevalence of special effects, found their skills becoming useless. Therefore, they were desperate for a celebrity to champion their cause.

But you couldn’t count on other celebrities. After all, their motto seemed to be that as long as *they* weren’t embarrassed, it was the audience’s problem.

"Boss Lin, let’s have lunch together," Chen Jincheng invited.

"I’d be delighted," Lin Chulan said at once.

Sister Hong immediately made the arrangements, booking a private room at the fanciest restaurant nearby for lunch. While they were eating, just as Lin Chulan had predicted, the video of Chen Jincheng’s Sword Dance hit the trending page, and its popularity was skyrocketing.

Many people had been curious about why Chen Jincheng bought a sword and what kind of video he planned to film. Now they knew. He was a genuine swordsman. This Sword Dance video alone blew all the fight scenes from recent martial arts dramas out of the water.

「Coastal City Publicity Association.」

Fu Zhan and Wei Weiwei had been following the matter closely. They both suspected Chen Jincheng had bought the sword to film a period costume video, which would surely be related to Jinglan City.

So, they had been waiting eagerly to see what he would produce.

When Wei Weiwei saw the Sword Dance video, her face filled with astonishment. She immediately went to find Fu Zhan. "Vice Director Fu, you’ll never guess why Chen Jincheng bought that sword."

"Wasn’t it for a video?" Fu Zhan asked, confused.

"He’s definitely going to film a video, but he actually knows how to use a sword," Wei Weiwei explained.

"What do you mean?" Fu Zhan asked, still puzzled.

"See for yourself!" Wei Weiwei handed him her phone with the video of Chen Jincheng’s Sword Dance.

Fu Zhan’s eyes widened in amazement as he watched the video. "Mr. Chen knows how to do this, too?"

"And he’s incredibly good at it!" Wei Weiwei added. She had seen the comment from Lin Chulan of the Longquan Divine Sword Pavilion, saying that very few people in the entire country could perform a Sword Dance so masterfully.

"He really is incredible," Fu Zhan couldn’t help but exclaim.

Naturally, the person happiest about all this buzz was Lin Chulan. Many people were talking about his Longquan Divine Sword Pavilion. So, after lunch, he took out his phone, found the number for a ’Master Hu,’ and dialed it.

He had to capitalize on this and help it climb the trending charts.

This Master Hu was Hu Xiaoyue, a committee member of the National Martial Arts Association and an expert in swordsmanship. He himself used to be able to perform the Yu Sword Saint’s Sword Dance, but he was too old for it now.

As soon as the call connected, a voice came through. "Boss Lin, to what do I owe the pleasure?"

Lin Chulan got straight to the point. "Master Hu, I’m calling with good news. A major celebrity just performed the Yu Sword Saint’s Sword Dance perfectly. Weren’t you always looking for a way to promote our traditional arts? This is the perfect opportunity."

"What celebrity can do something like that these days?" Hu Xiaoyue sighed. "Those so-called martial arts stars don’t even practice with weapons anymore. Hand-to-hand combat is what’s popular with audiences now."

It was only natural for national martial arts to decline with the times. Before, Martial Arts practitioners could at least showcase the elegance of the sword in film and television, but now, all swords did was get ridiculed.

Just look at the online discussions about swords. It was all about ’cheesy CGI for Winding Sword flourishes’ and ’the sword just flew off—do they take us for idiots?’

Who even cared about Martial Arts performers who didn’t rely on special effects anymore?

’Actually, sword flourishes are just basic skills. A well-practiced Sword Dance looks better without special effects anyway.’ He wasn’t against special effects, of course. A beautiful Sword Dance paired with good special effects could be even more impactful.