Chapter 759 - 379: Director: That’s a Matriarch

Chapter 759: Chapter 379: Director: That’s a Matriarch

Hearing Chen Jincheng’s words, Sun Ji and the entire film and television department were stunned.

Sun Ji immediately said in shock, "500 million to secure the online rights for *All is Well*?"

It was indeed shocking. It was a huge gamble.

Everyone knew slice-of-life dramas had a market. They held a significant advantage on broadcast television, since the demographic that still watched TV was the same one that enjoyed these shows.

But this type of show didn’t have much of an online audience. Even if the series became a hit, its online streaming performance was still a gamble. Otherwise, given the usual style of iQiyi and Penguin Film and Television, they would have already signed an exclusive deal.

What made both parties hesitant to gamble but still eager to acquire it was the possibility that the show might win an award—or perhaps, word had already gotten out that it had.

For the sake of this potential award, even if they took a small loss, it was worth buying just to add to their library.

As for why they’d buy it even at a loss, it came down to reasons like industry recognition and establishing the platform’s image. Of course, that was just one aspect. Another reason was that the small circle of people who could give out awards, judge them, and organize them were an influential and authoritative group with extensive connections.

They even had ties to higher-ups, official associations... and so on. Anyway, those who get it, get it.

Therefore, some people would still buy the rights to award-winning shows and movies, even at a loss.

However, if the boss wanted to spend 500 million to buy this show, that was truly a high-stakes gamble.

"That’s right, President Sun. Get your team organized. Prepare for the first battle of our Second Life Star Film and Television Network," Chen Jincheng said with absolute certainty.

He knew very well that *All is Well* would win several awards. During the award ceremony, Er Shi Xingchen Film and Television would definitely have a seat, and a prominent one at that. That was a status symbol, an intangible boost to their brand image.

Not to mention the revenue, which would be greater than *The Untamed*. Even *Go Go Squid!* couldn’t compare.

It was true that *Go Go Squid!*’s total online views were a bit higher than *All is Well*’s, but its television ratings were a full 1.1 points lower.

You have to understand, a show that broke a 1.0 rating was already considered a huge hit. *All is Well* surpassed *Go Go Squid!* by 1.1 points, reaching 2.46. It wasn’t called the king of dramas for nothing.

And its online viewership numbers far surpassed *The Untamed*.

To give another example, the combined online discussion views for the characters Han Shangyan and Wei Wuxian totaled 6.8 billion. Su Daqiang alone had 7.5 billion.

Of course, it was true that merchandise for *All is Well* was harder to develop compared to the other two shows, so the total revenue from its online rights might not surpass that of *The Untamed*.

The television networks earned most of the money.

However, they definitely wouldn’t lose money on a 500 million investment. Member sign-ups, premiere access, and early-access screenings would absolutely be stronger than for *The Untamed*.

’It’d be a damn crime not to buy a show like this when it’s right in front of you.’

Seeing that the boss had set the tone, Sun Ji immediately turned to everyone and said, "Rights acquisition team, get moving! Contact the production team for *All is Well* right now."

In an instant, the entire film and television department sprang into action. The person in charge quickly contacted the *All is Well* production team, and Sun Ji personally initiated preliminary negotiations over the phone.

This was one of the benefits of acquiring LeTV’s film and television division. Not only did they have a well-established operational capacity, but they also inherited LeTV Film and Television’s old industry connections.

Chen Jincheng and Sister Hong left the film and television department and headed to the 16th floor.

This would become the main office area in the future, and both his and Sister Hong’s offices would be here.

As they entered the elevator, Sister Hong’s face was filled with emotion. "Boss, I never imagined the company would grow to this scale in such a short time. We’re already expediting recruitment for more staff, and we’re expanding and strengthening the legal, finance, and public relations departments, among others."

"Mhm," Chen Jincheng nodded.

Previously, Second-Life Star was purely an MCN focused on online influencers, so they hadn’t paid much attention to these areas. But things were different now. They were getting into games, costumes and props, and film and television. Especially with film and television, a robust public relations department was essential.

When they reached the 16th floor, there were also many workers busy with renovations.

Ximeng was in charge of all this.

Knowing the boss had arrived, she ran out happily. "Boss, Boss, come to the office with me! I’ve installed those..."

Seeing Sister Hong was there, she subconsciously stopped herself. ’The secrets of the boss’s office are only for her and the boss to know. No one else can find out.’

Sister Hong watched her with a puzzled expression. At first, she thought Ximeng had taken on the renovation project simply because she had been given some authority and was being diligent. But after coming by to check a couple of times, she started to feel that this girl was being rather secretive.

However, she also knew this girl had long since been... sullied by the boss. She already carried his scent all over her. So, Sister Hong tactfully chose not to get involved in the boss’s private life and went straight to her own office.

"Boss, come with me, quickly," Ximeng said sweetly, pulling him into the chairman’s office and closing the door.

One of the walls in this office had originally been made of translucent frosted glass, but she had replaced it all.

’Are you kidding? If it was like that, they wouldn’t be able to do... certain things.’

After all, the office had a desk and a sofa.

She had even specially replaced the sofa with a very large one for the boss.

Of course, that wasn’t the most important part.

She fiddled with something on the bookshelf on the wall, and it slid open to reveal a door behind it. On the door was a fingerprint lock that could only be opened by her print or the boss’s.

Behind the door was a large room, at least as big as a hotel room with a king-sized bed. The bed inside was also huge, and there were even some... tools... installed, dangling from above.