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Chapter 793 - 391: Making Raging Storm Rage Even More! Why Did the Ratings Still Drop? (Part 2)
Chapter 793: Chapter 391: Making Raging Storm Rage Even More! Why Did the Ratings Still Drop? (Part 2)
As she watched Chen Jincheng come down with his arms around her boss and Ximeng, an image of the three of them, defenseless and tangled together, flashed through her mind.
This...
’Just thinking about it is embarrassing.’
"Boss! Mr. Chen, Miss Ximeng." Long Ni greeted the three of them with a beaming smile.
Hehe saw her and asked, "Long Ni, have you had all night to think it over?"
"Ah!" Long Ni jumped, understanding what her boss meant. ’How am I supposed to think about something like that?’
She quickly changed the subject and said to Chen Jincheng, "Mr. Chen, the internet is currently filled with discussions about the three shows. A lot of comments are bashing the other two, but Penguin Film and Television claims you hired people to review-bomb them. They’re saying the negative reviews are a clear double standard that they saw through immediately."
"How is criticizing them a double standard?" Sister Hehe said, annoyed. However, after going online to read Penguin Film and Television’s announcement, she grew a little confused. "Chen Jincheng, I think Penguin Film and Television has a point. When it comes to *All is Well*, why does a suffocating plot about favoring sons over daughters suddenly ’resonate’ with audiences?"
Chen Jincheng shook his head and pinched her cheek. "And you’re investing in film and television with that kind of judgment? You’ll lose all your money sooner or later."
Sister Hehe pouted. "Chen Jincheng, are you cursing me? Even if I lose it all, it’s your fault. I’m following your lead with this investment, so you’ll have to take responsibility. My demands aren’t high—just be my boyfriend."
Hearing this, Chen Jincheng immediately replied, "Haha, well in that case, I’d better make sure your investment turns a profit."
"Chen Jincheng, you bastard," Sister Hehe said, speechless.
’Is it that hard for him to accept me as his girlfriend?’
Ximeng was also curious. "Boss, what is the reasoning behind it?"
Chen Jincheng smiled. "Let me give you all a little lesson. A plot that’s suffocatingly misogynistic is indeed melodramatic, but you have to understand the context. In *Taking Dad to Study Abroad* and *My Biological and Stepfather*, the melodrama is centered on the protagonists. The infuriating moral blackmail is also directed at the protagonists. The ones who suffer are the protagonists."
"When you watch a show, don’t you identify with the protagonist? Doesn’t that mean you suffer and get infuriated right along with them? Now, contrast that with Su Mingyu. She’s the female lead, and she’s the *victim* of the suffocating, misogynistic plot."
"It’s precisely this suffocating family dynamic that makes her despise her own family. When you identify with her, don’t you also come to despise her family? Don’t you hate Su Mingcheng and just want to punch him? This provides a logical foundation for her character."
"In her circumstances, it only makes sense for her to despise her family. If you were treated that way, you’d despise them too. On the other hand, if she grew up in that kind of misogynistic household and still loved her family and treated them with unconditional kindness, *that* would be the real melodrama."
Sister Hehe understood immediately.
’It’s true. What modern young person would just put up with that kind of treatment?’
’If I were Su Mingyu and Su Mingcheng dared to pull something like that in front of me, I’d kill him.’
’And yet, iQiyi and Penguin Film and Television just don’t get it. They’re still acting so self-assured.’
’It serves them right for getting duped by Chen Jincheng into buying those two shows.’
Just then, Chen Jincheng received a call from Sun Ji, whose excited voice came over the line. "Boss, *All is Well*’s premiere ratings broke 1.4! And the average views per episode on our streaming site have reached 40 million."
"Even though that’s only half of what Penguin has, I’m confident that with the online buzz, a lot of viewers will be drawn to our platform after tonight. The view count is going to skyrocket, and we’ll definitely see a huge increase in registered users and new subscriptions."
He knew better than anyone that the online buzz was completely genuine, not in the least bit orchestrated by Second-Life Star.
That’s why they couldn’t be bothered to respond to Penguin Film and Television’s announcement. If they wanted to let the data do the talking, so be it. After all, the other side was in for a jaw-dropping shock the next morning.
He continued, "Boss, we can start considering bids for advertising slots. We’re definitely going to make a killing on ad revenue this time."
"Okay, you guys start screening potential advertisers. I’ll make the final decision when I get back." Chen Jincheng said, hanging up. He had come for the *All is Well* premiere, and now that it was over, he had to return and deal with other matters.
A successful show brings three main benefits to a streaming platform: one, increased traffic and registered users; two, new subscriptions, which provide the most direct revenue; and three, advertising income.
*All is Well* would certainly attract a large number of new registered users. However, in terms of new subscriptions, the previous promotion had already given free memberships to over 40 million people. Their accounts would be reactivated, allowing them to watch the show without paying, so the revenue from this stream would be quite low.
However, every cloud has a silver lining. Second Life Star Film and Television Network would instantly reactivate 40 million active members. Combined with new subscribers, it would be easy to surpass 50 million active members during the run of *All is Well*.
Some might not grasp the significance of this number, but it meant they would be on par with a platform like Youku.
Achieving this level of success with just a free membership promotion from their previous hit, *Oops! I’m Surrounded by Beauties*, and a single blockbuster series would absolutely stun the entire industry.
Of course, this didn’t mean they were now superior to Youku. After all, they only had *All is Well*; their content library still lacked depth.
Once the show aired its finale, they would have no compelling follow-up content. If their subsequent shows were to flop, they could be knocked right back to square one.
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