Chapter 116 - 113: Brother, Come Home Early Tonight

Chapter 116: Chapter 113: Brother, Come Home Early Tonight

"Today was the first day of sales for our GY brand."

"I’d like to give everyone an update on our delightful results."

Gao Yuan chose not to use the conference room—that would have been far too formal. Instead, he stood in the main hall and addressed the crowd directly.

As soon as he said that, the dozen or so people in the office lowered their heads.

They assumed Gao Yuan was being sarcastic. After all, they’d been mostly idle all day—especially the customer service and warehousing departments, who had spent their time scrolling on their phones.

"As of right now, across our three platforms, we’ve sold a total of 17 orders, amounting to 21 boxes of face masks."

"All three of our stores have successfully made their first sale."

Gao Yuan watched them, all with their heads down, not daring to look at him, especially the old hands who had followed him from his last company.

They were all seasoned operators. And while they were new to the skincare market and had anticipated a difficult start, they never imagined the first day’s performance would be *this* abysmal.

"Heads up!"

Everyone looked up at Gao Yuan, but their eyes were filled with confusion.

’It wasn’t that we hadn’t done a good enough job; it was that this product was genuinely difficult to market. The competition was just too intense.’

"My car downstairs is worth 15 million."

"I don’t need money. To me, it’s just a string of numbers."

"But you all need money. You need money to live, to date, to get married and have kids, and to support your parents!"

"I consider our first day a success. We have at least 17 customers."

"So tomorrow, we might have 27 customers. And the day after tomorrow? The day after that?"

...

Gao Yuan’s pep talk didn’t exactly restore their confidence, but it did shift their mood.

Gao Yuan’s goal was singular: the problem wasn’t them, it was that the company was too new.

At the same time, he was telling them that he had nothing but money—that they should roll up their sleeves and charge ahead, cost be damned.

He instructed them to max out the ad spend across all channels. If they couldn’t even spend ten thousand yuan a day, the head of operations would have to go run five kilometers.

Especially for the livestreams. Don’t just hop on and start selling face masks. You’re all beautiful—just chat. As long as you don’t get the account banned, you can talk about whatever you want.

And don’t limit yourselves to the streaming booth. You can stream from anywhere in the office.

You could even stream while you’re out shopping.

However, Gao Yuan did have one requirement: all streamers had to be mindful of their image and makeup.

The format of the streams could vary, but they absolutely had to maintain a certain chic quality.

He had even provided seven or eight different outfits specifically for the streams, all to match the brand’s aesthetic.

With the meeting concluded, Gao Yuan had everyone take five boxes of face masks. These, too, were masks that had been marked by the system.

He wanted them to go home and try the company’s product for themselves.

As salespeople, they shouldn’t just know the product on paper. They needed to experience it personally to see if it was actually any good.

When the workday ended, everyone gradually left the office.

Gao Yuan once again stood by the window, lost in thought.

Meanwhile, Li Mengqing’s office was filled with stylishly dressed young women.

"Sister Qing, do you have any more of those masks you brought over a few days ago?"

"Sigh! If I’d known how amazing they were, I wouldn’t have shared them with my friends..."

These young women were all online influencers and streamers from Wuyou Media. Some did livestreams, while others made short-form videos.

Li Mengqing had given out all 100 boxes of masks she’d brought to the company on the very same day.

She hadn’t hyped up the masks’ effectiveness, simply saying they were "pretty good" and that she wanted to share.

She hadn’t expected that just three days later, people would already be asking her where they could buy them.

"What’s this? You’re not trying to get more freebies out of me, are you?"

’This was exactly the outcome Li Mengqing had hoped for. All her groundwork had been leading to this very moment.’

She just hadn’t expected the masks to be *so* effective that the girls would be this desperate for more.

"Sister Qing, we wouldn’t dare!"

"Right, right! Just give us a link, Sister Qing."

Smiling, Li Mengqing took out her phone and searched for the GY store to show them.

"This is the brand of masks I gave you."

"They have shops on Taobao, JD.com, and TikTok."

Before she could even finish her sentence, every girl in the office had her phone out and was searching.

When they found the shop, they saw that its design did indeed feel very premium.

But the shop only had two product listings.

The first listing was for a single box of masks, priced at 199 yuan, and it came with one free bonus mask of the same kind.

The second listing was for three boxes of masks, priced at 599 yuan, but this one came with two bonus hydrating masks and two bonus whitening masks.

Gao Yuan had re-evaluated and set this pricing after careful consideration.

The bonus masks were for customers to sample. If they weren’t satisfied with the sample, they could return the main product for a full refund.

This was a way of showing the GY brand’s good faith.

’Since I’ve decided to completely differentiate GY and the upcoming "Guofeng" line—one low-end, one high-end—then GY will have to plant its roots firmly in the mass market.’

Once the trademark and design for the Guofeng line were finalized, he would launch a brand crossover event.

Customers would then discover that both brands belonged to the same company, only that the Guofeng masks were more premium.

Furthermore, Gao Yuan planned to use a limited-release model for the Guofeng products. When a lot of people found they couldn’t buy them, it would inevitably drive a wave of growth for GY as well.

"Thank you, Sister Qing!"

"I’ll bring you a few boxes when my order arrives, Sister Qing!"