Tycoon: From Rags to Riches
Chapter 184 - 167: Hidden Luxury and Harvest
Chapter 184: Chapter 167: Hidden Luxury and Harvest
On the first floor of the Zhonghai International Finance Center Mall, in front of the Loro Piana boutique.
Jiang Ruan was dressed in a floral silk dress, her long, raven-black hair cascading smoothly down her back. Her porcelain-white face was adorned with a touch of light makeup, and in her hand, she carried an Hermes Glacier White Alligator Birkin bag.
Four professional personal shoppers stood behind her, and next to them was the major client manager from the Zhonghai International Finance Center Mall. Their attitudes were all exceedingly respectful.
In this setting, Jiang Ruan, who already possessed a cool and aloof air, now seemed even more unapproachable. Passersby who saw her would cast a single, stunned glance before quickly averting their eyes, not daring to look any longer.
Despite the astonished gazes from passersby, Jiang Ruan’s stunningly beautiful face remained impassive. It wasn’t until a certain person appeared in her line of sight that her perpetually calm expression finally showed a slight change.
"How long have you been here?"
"What are you doing just standing here like a statue?"
"Why didn’t you go inside and sit down?"
Gu Heng walked up to Jiang Ruan, his tone quite casual.
The moment they saw Gu Heng, the four personal shoppers and the major client manager all bowed slightly in unison and greeted him, "Good afternoon, Mr. Gu!"
"Hello, everyone."
Gu Heng responded with a cheerful smile.
The day before yesterday, after Gu Heng had spent tens of millions at the Zhonghai International Finance Center Mall, the mall’s general manager had personally appeared to process the highest-tier membership for him. This top-tier membership included four supplementary card slots, and these cards offered the same benefits as Gu Heng’s.
At the time, Gu Heng had casually given one of the supplementary card slots to Jiang Ruan.
Just now, Jiang Ruan had been personally chauffeured from the Bund W Hotel to the Zhonghai International Finance Center Mall in the mall’s concierge car, a Rolls-Royce Phantom. From the moment she stepped out of the car, she had been escorted by the major client manager and the professional personal shoppers.
"Waiting for you."
A light flickered in Jiang Ruan’s eyes, and her voice carried a tenderness she herself hadn’t noticed.
"Feeling well-rested?"
Gu Heng looked at the radiant Jiang Ruan, the corners of his lips curling into a slight smirk.
"Mhm."
Jiang Ruan understood the subtext in Gu Heng’s words, and a blush crept across her fair, cool-toned cheeks.
"Let’s go."
"We’ll go take a look inside."
"I just checked the weather forecast. It’s already started snowing back home."
Gu Heng naturally took Jiang Ruan’s small hand. As they walked toward the boutique, he said with a smile, "Loro Piana is known as the Rolls-Royce of cashmere. They always insist on using the highest quality cashmere in the world. I hear the comfort and warmth are absolutely top-notch. We can buy some to wear for the winter."
The manager of the Loro Piana boutique, having been informed that a top-tier client would be arriving shortly, had long been waiting at the entrance with four staff members. Now, seeing Gu Heng and Jiang Ruan approaching, they immediately came forward with an extremely enthusiastic welcome.
Through constant exposure over this period, Gu Heng’s knowledge and taste were no longer at the same level as they had been a few months ago.
Brands like Louis Vuitton, Chanel, and Dior were undeniably luxury brands. For the vast majority of the middle class, and even for the wealthy at the A9 level, they were considered top-tier luxury.
But when viewed from the A10 level, they were slightly less presentable. For the wealthy who had reached this level of Wealth, it was fine to casually wear clothes from these brands for leisure.
However, if anyone showed up at a formal event sporting logos from Louis Vuitton or Versace, even if the logos were tiny, they would still be laughed out of the room by their peers.
So what do the truly wealthy wear once they reach the A10 level?
They wear Loro Piana, a top-tier Italian quiet luxury brand with a century of history, where a single jacket costs no less than 100,000 yuan, hailed as the Rolls-Royce of cashmere.
They wear Brioni, a top-tier Italian quiet luxury brand that has always insisted on high-end bespoke tailoring, preserving its sartorial heritage and dedicating itself to creating the world’s finest suits.
They wear Berluti, a top-tier French quiet luxury brand that has adhered to ancient dyeing techniques for 130 years, pursues details to the extreme, and is a world-class brand for luxury footwear.
To put it simply, the core concept came down to two words.
And that was: custom-made!
Discreet, private, and ultimate customization!
Every shirt, every pair of pants, every pair of shoes is tailor-made for you alone, using the brand’s most supreme craftsmanship.
One of a kind, with no equal in the world.
No visible logos, yet a pure pedigree.
Having reached the A10 level, they have long since moved beyond seeking validation from others. Even if their entire outfit is worth several houses, only fellow players in the high-stakes game can understand the true value behind it.
Many ordinary people may have wondered why the same black suit looks like it belongs on a scion of a wealthy family when worn by the rich, but looks like it belongs on a real estate agent when worn by themselves.
The root cause lies in those two words: "custom-made." The seemingly subtle differences result in a final impression that is a world apart.
Back when Gu Heng was in Beichun, he never had the opportunity to encounter these brands.
Now that he was in Zhonghai, it was only natural for him to take a stroll and browse.
After Gu Heng and Jiang Ruan entered the Loro Piana boutique, the treatment they received was essentially the same as what they had experienced at Hermes the day before yesterday. They only needed to sit on the sofa while dedicated fitting models continuously showcased the items for them.
The pair sat in Loro Piana for half an hour and spent just over two million yuan, then proceeded to other top-tier luxury boutiques like Brioni and Berluti.
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