Chapter 882: With Qiu Wen by My Side, Success Is Certain! (Part 2)

However, these two rising stars managed to topple many domestic predecessors, ultimately standing at the pinnacle of the industry, becoming two major giants in their respective fields. A key reason for their success is their attention to the offline market layout.

Other smartphone manufacturers were swayed by the online trend, focusing solely on internet development, while only the blue and green factories quietly plowed through offline markets, opening numerous authorized stores in counties and towns, forging a path through tough competition.

When the internet market reached saturation, other manufacturers shifted their focus to offline small places, which had already been fully occupied by the blue and green giants.

As for another giant, Huawei, when did it start focusing on county towns?

2016!

It took several years to complete the layout of every county.

With such market expansion speed, how could it compete with the blue and green giants?

However, Su Zelin started working on the urban and rural market years ahead of the blue and green giants, securing the advantage for himself, so even when faced with the internet impact, he was not worried at all.

If the blue and green giants’ strategies could succeed, his could succeed even more!

Upon reviewing the Thousand County Plan, Yan Qiuwen gained some insight into Su Zelin’s thinking.

Direct or franchise stores in county towns don’t need to be numerous initially; one to two stores will suffice. Their specifications can be more conservative than city stores due to limited consumption power in small areas, but they must be opened in locations with the highest foot traffic.

New Era follows the path of the blue and green giants from the previous era, but focuses on quality, ensuring every store offers a complete range of products with top-notch service, so there will be strategic differences.

Just like the fruit direct stores, there are only a few nationwide and are only considered for opening in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

As domestic economic development continues and the average consumer’s purchasing power rises, stores in county towns can gradually increase.

Yan Qiuwen kept nodding as she reviewed the documents.

The plan formulated by Su Zelin would almost be impeccable if reviewed by others.

He possesses a strong strategic outlook, foresight, and various sales techniques at his fingertips; moreover, he is exceptionally “detailed.”

What does “detailed” mean?

Take New Era’s market expansion last year, for example. Other companies might formulate a general plan and send it to market leaders in various provinces and cities, instructing them to execute it as is.

But Su Zelin is different. He would first create a general plan and then make slight adjustments according to different provincial regions, such as differing sales techniques and promotional strategies for economically backward provinces compared to economically developed ones. Regions with ethnic minorities would undergo further adjustments.

Before finalizing the plan, he would encourage regional leaders to present supplementary opinions, as they understand local conditions and consumer psychology better than himself.

If Su Zelin found the suggestions reasonable, he would adopt them and reward the regional leaders.

This approach instills a stronger sense of belonging and involvement among the regional leaders, rather than making them feel like machines obeying orders. In market promotion within their regions, they actively provide feedback, creating effective interaction and communication with the headquarters.

These practices are something not every company, even industry giants, can manage to achieve. Nonetheless, Su Zelin is capable, which is why New Era has developed at an extraordinary pace. Calling him the absolute soul figure of the company would not be an exaggeration.

While Yang Fen is the president and Kang Baohong is the manager, the actual leader is ultimately Su Zelin. Though the other two are competent, without Su Zelin at the helm, New Era would not have reached its current achievements.

After reading, Yan Qiuwen spoke up.

“Urban and rural consumers represent a unique cohort in the market. They are also a larger group compared to city consumers. Influenced by their living environment and income levels, they exhibit distinctive consumer behavior psychology.”

“Take farmer consumers, for example. Although recently they have benefited from national policy support, especially this year’s ‘Three Rural Policies,’ which will significantly improve their income, their overall income level remains relatively low. After all, last year’s per capita income for farmers in our country did not exceed 3000 yuan!”

“Thus, farmers generally prioritize practicality in their purchase motivation, demanding reliable quality, high durability, and low prices, rather than focusing on brand, packaging, style, design, and other appearance factors. For instance, items such as heavyweight bicycles, non-folding umbrellas, and small televisions, which have long become unsalable in big cities, are still very popular in county and town markets!”

“In this light, when promoting the county and township markets, especially township markets, I think we should focus on affordable and high-quality low-end and mid-range products while appropriately reducing the proportion of computers.”

“The storefront decoration should be slightly adjusted. Instead of being professional and upscale, providing a sense of friendliness would be better.”

“The service by store staff needs further enhancement. Similar to that skit in the Spring Festival Gala, many rural consumers buying a phone for the first time feel awkward and at a loss. If they encounter good service, it is very easy to establish a reputation in their minds and turn them into loyal customers.”

“…”

Yan Qiuwen spoke eloquently, while Su Zelin listened enthusiastically.

The female strategist, indeed someone who “plans strategies in the central tent, achieving victories a thousand miles away,” is talented. Although she hails from the provincial capital and possibly never visited small places like counties and rural areas, she possesses a clear understanding of the consumer psychology of these people.