Reborn: I'll Never Fail My Childhood Sweetheart Again
Chapter 883: With Qiu Wen by My Side, What Is There to Fear About Achieving Great Things! (Part 3)
Yan Qiuwen’s words were undoubtedly very sensible.
When selling computers and phones in big cities, consumers might first care about the variety of models, the availability of trendy new designs, the specifications, and of course, the price, but it’s not so sensitive.
Consumers in small counties and towns are different. If a farmer enters the store and sees phones priced over a thousand yuan, they might be frightened and make a quick exit, with no intention to inquire further.
As for computers, many people in towns don’t even know what they are, let alone consider buying one.
The style of store decoration indeed needs some modification. It’s like a rural person wanting to eat out; if faced with a well-decorated restaurant, they won’t consider dining there, even if the costs aren’t high.
Of course, you can’t drastically lower the grade of the decoration either.
After all, consumers in county towns are quite diverse, including business owners, wage earners from state-owned enterprises, laborers, farmers, etc., with varying incomes. So, a new decoration plan needs to be devised, making changes on the existing foundation that doesn’t lower the style too much, while also not intimidating lower-level consumers, denying them even the courage to step inside.
Yan Qiuwen continued speaking, and Su Zelin listened attentively, occasionally pouring tea for her.
After more than an hour, the female strategist made a summary.
“When first tackling the county and town markets, the profits might not be very high, requiring patience.”
“However, these consumers are large in number, and with the nation’s policies leaning towards county and town development in recent years, their incomes will rapidly increase year by year, giving them greater potential than municipal consumers!”
“If the reputation is well established and their trust is gained, the loyalty of county and town consumers could be higher than that of municipal consumers. A few years later, their generated revenue for New Era might not be lower than that of the municipal market!”
“Moreover, few digital enterprises currently focus on county and town markets. If New Era invests and pushes in this sector, there will be hardly any competition, making it easily conquerable.”
Su Zelin applauded, praising: “With Qiuwen by my side, how can I worry that major tasks won’t be accomplished!”
Many of Yan Qiuwen’s ideas coincided with his own, but she could always remind him of blind spots he hadn’t considered, and solve issues he couldn’t figure out.
Qiuwen is indeed incredibly useful, wishing she could stay longer!
Just afraid that someday she might tell him her research is complete and she needs to leave.
By then, it would be a great loss to him.
Although the thought process was smooth, the actual implementation would still require time.
Not to mention, funds need to be in place.
Because New Era plans to open over a thousand county stores, even if each county has only one direct store and the specifications are lower than those of urban centers, the money required won’t be less than before.
This is easily resolved by borrowing from the bank again.
After the Spring Festival Gala, New Era’s momentum surged like a tiger, with the company’s valuation soaring crazily, allowing them to acquire an additional two to three billion from the bank surely without issues.
However, the municipal market hasn’t been fully sorted yet, and each day numerous franchise stores await approval, requiring a delay of about one or two months.
By mid-year, the “Thousand Counties Plan” can start, leading to town markets next year, thereby completing the national layout. They estimate needing a total of 15 billion in bank loans.
Because there are nearly twenty thousand towns, with each town having no more than one store, even if some franchises are joined, New Era’s own direct investment stores will still be substantial, making the expenses the largest.
In fact, fifteen billion is not enough, considering the several thousand urban stores already operating can also steadily inject cash monthly, it’s roughly estimated that this figure borrowed from the bank will be about right.
But given the enormous potential of the town markets, it’s totally worth it.
Once the town market is laid out, New Era’s channels will be exceptionally impressive, even terrifying.
What concept is thousands of elite storefronts?
This offline dominance could surpass the big manufacturers from previous eras!
Even if there are only ten thousand direct stores, and each store averages a monthly net profit of ten thousand yuan, that’s one hundred million monthly revenue and twelve billion annually.
In fact, each direct store’s net profit far exceeds this figure, plus the benefits from supplying franchise stores, leading to at least tens of billions in revenue annually.
Moreover, the purchasing power of county and town consumers will keep improving, with earnings rising year by year.
Clearing off bank debts will be a breeze, then New Era will hold vast cash flow like those big manufacturers before, with no worries about funding.
By that time, the idle group might have already succeeded and retired, enjoying life.
Of course, the prerequisite will be to settle the relationships with a few girlfriends; otherwise, there’ll still be worries.
After the serious business was discussed, Su Zelin suddenly recalled something: “Qiuwen, have you been exercising lately?”
Before the year-end, Yan Qiuwen had a fever, and during an IV drip, the nurse mentioned her arteries were too narrow and she needed to exercise properly. It was unclear whether she took that advice seriously.
“No time!”
Yan Qiuwen replied without thinking.
Su Zelin frowned: “That won’t do! As my female strategist, you need to ensure your health to better devote yourself to work. Besides, how can you not have time? If you need a break or leave, just let me know at will.”
“It’s boring alone!”
Yan Qiuwen replied again.
Su Zelin thought it was indeed the case.
Yan Qiuwen’s social circle is too small, with few friends.
Qin Shiqing barely counts as one, mainly due to their four years as college roommates. Though they’re in the same company, Yan Qiuwen seldom socializes with Qin Shiqing.
Perhaps it’s due to a difference in intelligence levels, leading to a lack of topics.
Qin Shiqing now has a better relationship with Song Yuwei rather than her roommate, knowing that Yan Qiuwen has little interest in socializing with her.
Another friend for Yan Qiuwen would be him.
He can be considered a true friend, even a confidant to the female strategist.
After all, it’s like Lu Xiaofeng and Ximen Chuixue.
Su Zelin looked at the bright sunshine outside the floor-to-ceiling window, hesitated slightly, and said: “If you find exercising alone boring, how about this? Since the weather’s nice today, after work tonight, how about we play some tennis?”
“Tennis? I don’t know how.”
“No worries, it’s quite simple. Qiuwen, you’re so smart, just learn it casually, plus I can teach you hand by hand, and I won’t charge if I can’t teach you!”
“Can I refuse?”
“No, you need to get some exercise to make your body better, or you’ll suffer a lot when getting injections in the future. So it’s settled happily, I’ll book the court right now!”
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